Fundraising takes place all year round, whether you’re a large charity or a small community cause. Whatever you’re raising money for, there’s likely to always be a need, which means fundraising around the calendar making sure those donations are consistently coming in all the time.
Sometimes, you might also find yourself needing to boost your fundraising – Fast! Whether it’s a more immediate cause related to your charity fund or a community need that you want to help with, there are things you can do to boost your fundraising efforts.
Make sure you can accept donations in different ways
Before you even think about asking for donations; can you actually accept them? Not everyone (in fact, probably not many) people will want to donate in cash. People just don’t carry it these days!
You want to make it as easy as possible for people to make their donation – That means making it accessible for different payment methods. Some people might want to donate in cash, but others might want to donate online. Can you accept online donations?
A quick way to get set up to accept digital donations is using a dedicated webpage. With Donater you can quickly set up your own fundraising webpage that can take donations in seconds via Google Pay, Apple Pay or bank details.
You can also use a handy Donate Now button on your own website which takes people straight to your Donater fundraising webpage.
Don’t ask, don’t get
Don’t be afraid to ask your community – Either for help or donations! We know money is tight for everyone at the moment. If someone can’t donate right away, can they share your fundraiser with friends and family? Encourage your supporters to spread the word! There are plenty of ways people can get involved and help by:
- Sharing your fundraiser
- Giving their time
- Making a donation
Make a connection
People are more likely to make a donation if they feel connected to the cause.
Make sure you show potential donors how much their donation means, the changes it could help bring about and why you are so passionate about your fundraiser.
Evoke empathy in your supporters and watch the donations flood in.
Utilise different media outlets to raise awareness
Where can you remember hearing about local causes and being asked to donate? Websites? Newspapers? Social media? Posters? Community venues? Email newsletters? These are all things you can use to help spread the word about your fundraisers too.
Your website, social media platforms and email newsletters are all great places to share your cause as well as your online fundraising website – Donater donation webpages are so easy to share online and take your fundraiser right into the palm of donors hands.
You can also bring digital fundraising tools to print! Letters or press releases to local media outlets as well as posters in community venues can easily include a Donater QR code. These nifty codes enable potential donors to scan the poster or article with their smartphone, and be taken directly to your Donater online fundraising page. Online donations couldn’t be simpler! Donater QR codes are super versatile and can be added to virtually anything – From cash fundraising buckets to window displays.
Encourage your supporters and donors to keep sharing your fundraiser far and wide across all different media.
Call your community to action
A collective community effort can be extremely powerful when it comes to supporting those in need. If your charity or cause is rooted in a community, then you are bound to gain the support of local people.
The key to harnessing this support into tangible fundraising lies in:
- Making donations accessible to all – Cash or mobile payments, in person or online
- Not being afraid to ask for donations and help for your cause
- Connecting with potential donors and evoking their empathy
- Utilising all the different media outlets available to reach a wide and varied audience – Online and in person
- Using digital fundraising tools such as Donater online fundraising pages and QR codes, that can be easily shared online and offline
Digital Fundraising is easy to Integrate with Donater
Here at Donater we have a suite of fundraising tools specifically designed to make giving easier. Easier for the donor to make a donation, and easier for charitable organisations to receive that all-important fundraising.
Our suite of online fundraising tools include:
A dedicated online fundraising page, personalised to your charity or good cause. Supporters will immediately recognise your branding and thus, trust that they are in the right place to make a donation. Online fundraising pages are easy to share online via a handy link, and can be easily linked to your website with a ‘Donate Now’ button.
QR codes. We’ve all become more accustomed to QR codes over the last couple of years, so you’ll know how quick and easy it is to scan one with your smartphone. QR codes can be just as handy for taking donations. All your supporter has to do is scan the QR code with their smartphone, and it will take them to an online donation page. Once there, they can choose to donate with a tap via Google Pay or Apple Pay, or pay with their bank details. QR codes are a great addition to any physical marketing about your event, such as posters or newsletters as well as transforming a traditional donation box into a mobile way of taking digital donations.
NFC Tags. Our NFC tags take the above QR code concept a step further, and enable any supporter of yours with an NFC enabled smartphone to merely tap the tag or sticker. They will then be taken to an online donation page where they can make their donation quickly and simply. These work better with in-person events, but could easily be placed at the entrance to your charity or on collection boxes so visitors can donate to your cause if they wish.
Get in touch
If you would like to discuss how Donater could help your charitable cause to raise money digitally, contact us.
For more fundraising ideas, head to our blog – Full of tips and suggestions to boost your fundraising efforts!