Spring Clean Your Digital Fundraising Strategy

Spring is in the air, the sun is shining – What better time to freshen up your digital fundraising strategy and get those online donations flying in. 

What is your ‘why’?

What’s the reason behind everything you do? This mission statement should be clear wherever you have a digital footprint. Your website, your social media platforms, your email newsletters, your online donation page, etc. 

Why are you fundraising? What good cause are you raising funds for? Why are you hosting that fundraising event? Why do those people (or animals!) need our help? It’s the why that speaks to people. It’s the why that convinces people to part with their hard-earned money and it’s the why that urges supporters to donate to your worthy cause.

It all comes back to the ‘why’. And this ‘why’ needs to be throughout your digital fundraising strategy. 

We can’t tell you what your why is, but we can tell you how to use Donater to your best advantage – To turn that ‘why’ into much-needed donations. Our Online Donation Pages, Smart Stickers, QR Codes and NFC Tags are all digital tools that you can use to transform your online fundraising and give your digital fundraising strategy a spring clean. 

Are you utilising the available digital tools to help you fundraise online easily?

Here at Donater we are passionate about helping charities – Big and small – fundraise online quickly and easily. You might already be doing great things digitally for your good cause, or using Donater online fundraising tools could be your first step into digital fundraising. Either way, well done! It’s great that you’re taking those steps into the world of online fundraising. It’s also vital to make sure that there is other digital infrastructure there to help you make the best of Donater’s online fundraising tools.

  • Is your website user friendly?

    Perhaps now would be a good time to give it a Spring clean! Is your why, your mission, clear to your online visitors so they are propelled towards making a donation online? Is it straightforward for them to do so? For example, is there a clear Donate Now button? Our Donater Donate Now buttons are easy to integrate with your website and provide a clear and simple call to action to your potential donors.

  • Do you have social media platforms ready to engage your supporters online?

    Social media should be an integral part of your digital fundraising strategy and is a great place to share your why, your events and your online fundraising efforts with your followers. It’s also an opportunity to reach more people and engage new supporters. Our Donater donation page links are easily shared on social media platforms and are a quick and efficient way of encouraging donations online.

Can your donors use contactless to make a donation online?

We didn’t need the pandemic to know that cash was in decline, but it certainly acted as a catalyst to spur us towards an ever-increasing cashless society. Less people are carrying cash, shops are still encouraging us not to use it by upping card limits, and everything seems to have gone online. 

If your charity haven’t yet ventured into the world of online payments then our Donater Smart Stickers, QR Codes and NFC Tags are the perfect first step into digital donations via mobile payments. And the best thing about them, is they don’t need batteries or a plug!

Our Smart Stickers are a fantastic addition to any point of sale. They can be stuck on donation boxes, collection tins, even name badges! These stickers literally transform almost anything into a means of taking online donations. 

All a potential donor needs to do is scan the QR code (or tap the NFC tag) with their smartphone. They will then be taken straight to your online Donater donation page where they can make a speedy donation using Google Pay, Apple Pay or their credit/ debit card. Completely contactless and cashless.

People do inherently want to give – We just help give them more opportunity to do so with our digital fundraising tools! 

Our Smart Stickers lend themselves well to events too. We know how excited charitable organisations are to be able to hold in-person, face-to-face events again! Think school bake sales, auction lots, gallery exhibitions – our Smart Stickers and QR codes make online donations easy with endless possibilities. 

Take your mission wherever it needs to go, digitally 

You obviously care about your charity or good cause. You want to raise money so that you can help and do good. Effective digital strategy can take your mission wherever it needs to go, reaching potential donors far and wide. 

In-person events are great (oh how we’ve missed them!) but don’t just share your online donation page alongside your event. Make sure you’re reaching people with the mission that’s at the heart of everything you do online as well. Appeal to people’s hearts and show them why it’s so important that your event and fundraising is a success. 

Show people how much difference their donations make. Make sure your donors believe how grateful you are!

Take your mission wherever you need it to go, knowing you can rely on Donater Online Donation Pages to take donations quickly and easily via mobile. Our Smart Stickers, QR Codes and NFC Tags also provide a safe, quick and easy contactless payment option wherever your donors may find them.

What’s Our Why?

We designed our suite of digital fundraising tools with you in mind. We want to make it as straightforward as possible for charities and good causes to fundraise online. That’s why our online fundraising tools are easy to use. We were shortlisted as a Digital Innovation finalist at the Hampshire Business Awards for our work in digital fundraising.

Our blog is also dedicated to sharing tips and ideas for online fundraising to help you make the best of our Donater technology.

For more information head to our website, or get in touch with us today.

Digital Fundraising is easy to Integrate with Donater

Here at Donater we have a suite of fundraising tools specifically designed to make giving easier. Easier for the donor to make a donation, and easier for charitable organisations to receive that all-important fundraising.

Our suite of online fundraising tools include:

A dedicated online fundraising page, personalised to your charity or good cause. Supporters will immediately recognise your branding and thus, trust that they are in the right place to make a donation. Online fundraising pages are easy to share online via a handy link, and can be easily linked to your website with a ‘Donate Now’ button.

QR codes. We’ve all become more accustomed to QR codes with the NHS Covid app, so you’ll know how quick and easy it is to scan one with your smartphone. QR codes can be just as handy for taking donations. All your supporter has to do is scan the QR code with their smartphone, and it will take them to an online donation page. Once there, they can choose to donate with a tap via Google Pay or Apple Pay, or pay with their bank details. QR codes are a great addition to any physical marketing about your event, such as posters or newsletters as well as transforming a traditional donation box into a mobile way of taking digital donations.

NFC Tags. Our NFC tags take the above QR code concept a step further, and enable any supporter of yours with an NFC enabled smartphone to merely tap the tag or sticker. They will then be taken to an online donation page where they can make their donation quickly and simply. These work better with in-person events, but could easily be placed at the entrance to your charity or on collection boxes so visitors can donate to your cause if they wish.

Get in touch

If you would like to discuss how Donater could help your charitable cause to raise money digitally,

How will you be Spring cleaning your digital fundraising strategy? We’d love to hear your ideas too! You can tag us on Instagram or Facebook

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