We talk a lot about our suite of digital fundraising tools, and this week we want to share the best ways to use them for your online fundraising.
What’s the reason behind you using our online donation page or our Smart Stickers with QR code and NFC tag? More often than not, they are used in conjunction with an event – But what is the event for?
It all comes back to the why.
Why are you fundraising? What good cause are you raising funds for? Why are you hosting that fundraising event? Why do those people (or animals!) need our help?
What is your why?
It’s the why that speaks to people. It’s the why that convinces people to part with their hard-earned money and it’s the why that urges supporters to donate to your worthy cause.
We can’t tell you what your why is, but we can tell you how to use Donater to your best advantage – To turn that why into much-needed donations. Here’s how to transform your fundraising with our digital tools.
One: Go Digital
Using Donater online fundraising tools might well be your first step into digital fundraising. If it is, then well done! It’s great that you’re taking those first steps into the world of online fundraising. It’s important to make sure that there is other digital infrastructure there to help you make the best of Donater’s online fundraising tools.
- Is your website user friendly? Is your why, your mission, clear to your online visitors so they are propelled towards clicking our Donater donate button?
- Do you have social media platforms ready to engage your supporters online? Social media should be an integral part of your digital fundraising strategy and is a great place to share your why, your events and your fundraising efforts with your followers. It’s also an opportunity to reach more people and engage new supporters. Our Donater donation page links are easily shared on social media platforms and are a quick and efficient way of encouraging donations online.
Two: Go Contactless
The pandemic has hit cash hard. Less people are carrying it, shops are encouraging us not to use it by upping card limits, and everything seems to have gone online. Our Donater Smart Stickers, QR Codes and NFC Tags are the perfect first step into online payments. And the best thing about them, is they don’t need batteries or a plug!
Our Smart Stickers are a fantastic addition to any point of sale. They can be stuck on donation boxes, collection tins, even name badges! These stickers literally transform almost anything into a means of taking online donations. For example, a Donater QR Code is currently being used to collect money for the homeless via a poster underneath the city’s Christmas tree. The possibilities are huge!
All a potential donor needs to do is scan the QR code (or tap the NFC tag) with their smartphone. They will then be taken straight to your online Donater donation page where they can make a speedy donation using Google Pay, Apple Pay or their credit/ debit card. Completely contactless, cashless and Covid-Safe.
Our Smart Stickers lend themselves well to events too (when we are eventually allowed to hold them again – Come on 2021!). School bake sales, auction lots, gallery exhibitions, etc.
Three: Go Proudly
You obviously care about your charity or good cause. You want to raise money so that you can help and do good. It’s brilliant if you’ve got all the digital fundraising tools in place. But don’t forget to proudly share your why.
Don’t just share your online donation page alongside your event. Make sure you’re reaching people with the mission that’s at the heart of everything you do. Appeal to their heart and show them why it’s so important that your event is a success and you raise vital funds. Show people how much difference their donations make. Make donors believe how grateful you are.
Take your mission wherever you need it to go, knowing you can rely on Donater Smart Stickers, QR Codes and NFC Tags to provide a safe, quick and easy contactless payment option wherever your donors may find them.
What’s Our Why?
We designed our suite of digital fundraising tools with you in mind. We want to make it as straightforward as possible for charities and good causes to fundraise online. That’s why our online fundraising tools are easy to use. We’ve just been shortlisted as a Digital Innovation finalist at the Hampshire Business Awards for our work in digital fundraising.
Our blog is also dedicated to sharing tips and ideas for online fundraising to help you make the best of our Donater technology.